Transforming the fight against identity fraud
and online scams

With the mobile app helping consumers protect their data and prevent scams

JustMe: A bold, proactive solution to the identity fraud and scams crisis

Identity fraud and scams are evolving rapidly. The combination of AI tools and human manipulation is fuelling a rise in identity fraud and online scams - making them harder to detect and more damaging to consumers and businesses.

Existing consumer protection products are reactive, stepping in only after the damage is done. Only helping to prevent victims from becoming a victim again and leaving them with the financial and emotional damage to reverse.

JustMe is the solution. Loop the genuine consumer into the application journey to verify if it's them or not applying

JustMe is the revolutionary mobile app transforming identity fraud and scam prevention. Empowering consumers to take control of their identity with a simple tap, and stay protected from scams with a range of features and tools.

For JustMe to work, your participation is essential

It is crucial all financial service providers across sectors are integrated with JustMe for full industry protection. This ensures consumers are protected from all angles and stops fraudsters from targeting organisations not using JustMe. The app will be less valuable to consumers without full adoption.

More about JustMe

Statistics

Identity fraud is at an all time high

£571.7 M

Stolen in the first six months of 2024, a 5% increase from 2023.

£1.8 B

Lost to identity fraud annually in the UK - with more misidentified as bad debt.

£213.7 B

Was lost to APP fraud in H1 2024 - UK finance.

The global scams crisis

57%

of adults worldwide have been scammed in the past year.

80%

Fully 80% of all scams are now digitally enabled with fraudsters moving with ease between platforms, services, and technologies.

£11.4 B

Consumers, many of them vulnerable, lost 11.4 billion to scams in 2024.

Cifas are uniquely positioned to solve the identity fraud problem for everyone

Network

Nearly 800 members, primarily in financial services, rely on our identity fraud prevention services.

Proven

Fighting financial crime for over 35 years as a not-for-profit organisation.

Trusted

Awarded a government innovation grant to develop a proactive identity protection product

Member Centric

Get in touch with the JustMe team to find out more

Organisations offering products or services to consumers can integrate JustMe into onboarding checks. Join us in preparing for this next step in preventing identity fraud by enquiring now for more information.