Identity fraud is evolving rapidly. The combination of AI tools and human manipulation is resulting in identity fraud becoming more prevalent every year, and harder for you to combat.
Existing identity protection products for consumers are reactive, only helping victims prevent becoming a victim again and leaving them with the financial and emotional damage to reverse.
JustMe is the revolutionary mobile app that will transform identity fraud prevention. Empowering consumers to take control of their identities and stop identity fraud with a simple tap.
It is crucial all financial service providers across sectors are integrated with JustMe for full industry protection. This ensures consumers are protected from all angles and stops fraudsters from targeting organisations not using JustMe. The app will be less valuable to consumers without full adoption.
More about JustMeStatistics
Stolen in the first six months of 2024, a 5% increase from 2023.
Lost to identity fraud annually in the UK - with more misidentified as bad debt.
Was lost to APP fraud in H1 2024 - UK finance.
Cifas members are supporting the development of JustMe
Over 750 members, primarily in financial services, rely on our identity fraud prevention services.
Fighting financial crime for over 35 years as a not-for-profit organisation.
Awarded a government innovation grant to develop a proactive identity protection product
Designed by members for members. With simpler integration into all Cifas databases.
Organisations offering products or services to consumers can integrate JustMe into onboarding checks. Join us in preparing for this next step in preventing identity fraud by enquiring now for more information.
© 2025 CIFAS Just Me. All rights reserved. Website designed and developed by J&L Digital.
Awarded a government innovation grant to develop a proactive identity protection product.
Director of Product
Director of Strategic Solutions
Product Marketing Manager
Strategic Market Development Lead
Senior Brand Manager
UX UI Designer
Product Manager
